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- Avoid one- or two-word titles. Use a descriptive phrase, or a term-definition pairing for glossary or reference-style pages.
- Search engines typically display about the first 55–60 characters of a page title. Text beyond that may be lost, so try not to have titles longer than that. If you must use a longer title, make sure the important parts come earlier and that nothing critical is in the part of the title that is likely to be dropped.
- Don't use "keyword blobs." If your title is just a list of words, algorithms often reduce your page's position in the search results.
- Try to make sure your titles are as unique as possible within your own site. Duplicate—or near-duplicate—titles can contribute to inaccurate search results.
